Sunday, 8 November 2015

Newspaper Audience Research

Newspaper Research

Audience Research

The type of audience I plan to target my newspaper at would be for mainly to adults,young adults and both male and female audience, the content for the newspaper would be more suited to this target audience as it would consist of entertainment news articles and some serious crime news too to balance out the content. content that interested the readers most will provide the most income from the newspaper with the popular new stories help to sell the newspaper and get more recognized, media and entertainment being one of the most popular topics would be the best choice to use for the newspaper for the audience as to gathers the most attention. By using audience research it will help shape the newspaper and to help pick out relevant stories that is suited for my target audience ,as well as to show what the audience wants to see and get a better understanding of what the audiences wants. Using irrelevant stories that are not targeted at my target audience will not be needed and will be a waste of information for the newspaper and that would make the reader interested. 
This is a example of a popular newspaper section from the Daily Mail website called Fe-mail, this is directly targeted to women as suggested in the category name making use of word play with Fe from Female and mail from email. This section has a lot of celebrity news stories and other smaller articles that relate to celebrity and even entertainment news This category of news has been proven to be popular to the public so it will have a lot more content and the newspaper has even bothered to put in in, audience research has shown the writers and producers of the newspaper to provide this for the audience as it proved to be very popular among the public.
 By using polls and reviewing which of the news article categories is the most popular the newspaper can provide the right articles that will catch their audience or a specific targeted audience group such as females for this, online newspapers are able to check on the amount of female and male viewers on their site allowing them to make specific categories or news stories for that gender if they seem more interested in the other.


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