Website Comparison 2

Daily Mail & The Guardian

The other two newspaper websites I will be comparing, these two newspaper sites will be the daily Mail and The Guardian. These two sites are very different in layout and design style, what they have in similarities is that the colour scheme is the same with blue and white keeping it very simple and limited on colour. the homepage for The Guardian is very simple and neat with separate columns for each article category making it far easier for the reader,  the top category is the top headlines with the big main news stories that have the most popularity with politics and crime being the main focus.

Looking at the Daily Mail's design and layout it is very different, the layout is a lot more cluttered and confusing to find a specific news article, articles are scattered around the page also making the homepage very long, some articles like celebrity news and entertainment are placed on the right hand column which in a way makes them easier to find and pick.

The top bar has a lot more categories that the Guardian as well, giving the readers more choice and a variety of news stories that the Guardian may not have. On the Daily Mail it shows that most of the articles especially the smaller news articles are mainly focussing on entertainment and celebrity news, these stories are featured a lot as they are very easy to read and prove to be very popular with most audiences such as women who are more likely to read the celebrity news, also with each story only a couple of paragraphs each which keeps the reader going and interested in the news article instead without them becoming bored, as longer paragraphs are more boring for the viewer to read loosing interest in the article.

The Daily mail has a advantage over the Guardian for its popularity as its the most read newspaper in the UK giving it the largest amount of readers from 23 million a month, this is probably due to its huge amount of content compared to the guardian as said before, the more content the newspaper gives the more readers it will attract boosting its popularity amongst readers. As for the huge amount of content it does not focus on serious news its more about entertainment, readers who prefer a more serious read would be more likely to read the Guardian in return as it contains more serious news stories.