Audience Theory
Audience Research: The audience that mainly buys newspapers are adults and older audiences, younger audiences are not a focused audience as News Apps allows users to read on demand and read in their on time freely, but older audiences are more likely to buy newspapers. The main reasons why people buy newspapers especially local ones is that they can keep up to date with what is going on, such as finding out about local events such as fairs and shows, in addition it can also help get the reader involved if a specific event they can contact the person who wrote the headline. It is also a source of entertainment for the reader, as there is a range of content on Celebrities,Movies, fashion, gaming etc.
Model Effects Theory: Media Effect theory is how media can affect society and how society affects the media. Some negative implications of this theory are when people do “copycat murders”, An audience that tends to see the audience as passive and sees how exposure to particular aspects of media content can influence the behaviour of the reader or viewer.The theory helps explain Moral panic in relation to representations of; sex violence and deviant behaviour and it’s supposed effects on youth. Moral panic The feeling that the situation is out of control in some way, and therefore represents a threat to the moral order.
The Uses of Gratifications Theory. Is the approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?". It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives.
Reception Theory. Is a version of reader response literary theory that emphasizes the reader's reception of a literary text. It is more generally called audience reception in the analysis of communications models.
The Uses of Gratifications Theory. Is the approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?". It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives.
Reception Theory. Is a version of reader response literary theory that emphasizes the reader's reception of a literary text. It is more generally called audience reception in the analysis of communications models.
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