Masthead Research

Masthead Research

Ideas for Masthead:

Here are some examples of existing mastheads from other newspapers in including The Times, The Independent and the Daily Mail.

I will come up with multiple ideas for what I could use for my newspaper, with help from existing newspaper mastheads I can take inspiration from them such as the design and font style and incorporate that into my designs. An idea I had was a design with a crest like what is seen in the Daily Mail and The Independent, these crest's are used to show where or symbolise where the newspaper is based on its location such as London and this also makes it look unique and also easily recognised to viewers.Some ideas will be variations of one idea with slight changes like the size of the font and font style, each masthead has similarities that they all possess, the design is very simple and most mastheads use a more elegant type font such as what the Daily Mail uses, The Independent uses a similar type font but its not as bold. For my masthead I want it have the same elegant type style font none bold, a crest to represent the location as well which only a few existing newspaper mastheads use. 

Newspaper Name Ideas

Name of Newspaper

Newspaper Name Ideas:

Here are some ideas that I could names my newspaper article, the name must relate to the area so the name of the location must be present and what sort of newspaper article it is such as if it is published every day, weekly etc. These are what I had to consider when I make my newspaper name, every name with the town name the newspaper will be made and published in.

Hedingham Gazette, Hedingham Times, Sible Hedingham News, The Hedingham Guardian, Hedingnham Chronicle. Hedingham Echo, Hedingham Daily.

The three names I have considered for the newspaper is Hedignham Times, Hedingham echo and Hedingham Gazette. These seem the better option for the name of the newsapaper and the final one will be featured on the newspaper website, billboard and mastheads.

Newspaper Name:

The final name I have chosen for my newspaper article is Hedingham echo, I have chosen this name cause it reflects the newspaper and what it is about the most, the name is easily recognised and easy to remember so audiences know what newspaper it is and the name tells when it will be published. I will be doing some mock up ideas of the title and masthead for the newspaper that will also go on the newspaper website on the home page.

Newspaper Audience Research

Newspaper Research

Audience Research

The type of audience I plan to target my newspaper at would be for mainly to adults,young adults and both male and female audience, the content for the newspaper would be more suited to this target audience as it would consist of entertainment news articles and some serious crime news too to balance out the content. content that interested the readers most will provide the most income from the newspaper with the popular new stories help to sell the newspaper and get more recognized, media and entertainment being one of the most popular topics would be the best choice to use for the newspaper for the audience as to gathers the most attention. By using audience research it will help shape the newspaper and to help pick out relevant stories that is suited for my target audience ,as well as to show what the audience wants to see and get a better understanding of what the audiences wants. Using irrelevant stories that are not targeted at my target audience will not be needed and will be a waste of information for the newspaper and that would make the reader interested. 

This is a example of a popular newspaper section from the Daily Mail website called Fe-mail, this is directly targeted to women as suggested in the category name making use of word play with Fe from Female and mail from email. This section has a lot of celebrity news stories and other smaller articles that relate to celebrity and even entertainment news This category of news has been proven to be popular to the public so it will have a lot more content and the newspaper has even bothered to put in in, audience research has shown the writers and producers of the newspaper to provide this for the audience as it proved to be very popular among the public.

 By using polls and reviewing which of the news article categories is the most popular the newspaper can provide the right articles that will catch their audience or a specific targeted audience group such as females for this, online newspapers are able to check on the amount of female and male viewers on their site allowing them to make specific categories or news stories for that gender if they seem more interested in the other.

Masthead Audience Research

Masthead Audience Research

Audience Research:

For my audience research into my masthead I researched what the audience would like the design of the masthead to look like and add their ideas to what I could do, the styling of the masthead has to suite the newspaper and the type that it is. An old style font and design is more aimed at the older audience and makes the newspaper look more professional and serious but old too, while a more modern take to the masthead will attract the younger audiences as it will look up to date and modern, the colour scheme has to keep to a minimal with max of 3 colours. The target audience for this masthead is universal and to one specific gender, the age group is more aimed at adults but younger audiences as well.