Audience Theory

Audience Theory

Audience Research: The audience that mainly buys newspapers are adults and older audiences, younger audiences are not a focused audience as News Apps allows users to read on demand and read in their on time freely, but older audiences are more likely to buy newspapers. The main reasons why people buy newspapers especially local ones is that they can keep up to date with what is going on, such as finding out about local events such as fairs and shows, in addition it can also help get the reader involved if a specific event they can contact the person who wrote the headline. It is also a source of entertainment for the reader, as there is a range of content on Celebrities,Movies, fashion, gaming etc.

Model Effects Theory: Media Effect theory is how media can affect society and how society affects the media. Some negative implications of this theory are when people do “copycat murders”, An audience that tends to see the audience as passive and sees how exposure to particular aspects of media content can influence the behaviour of the reader or viewer.The theory helps explain Moral panic in relation to representations of; sex violence and deviant behaviour and it’s supposed effects on youth. Moral panic The feeling that the situation is out of control in some way, and therefore represents a threat to the moral order.

The Uses of Gratifications Theory.  Is the approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?". It assumes that audience members are not passive consumers of media. Rather, the audience has power over their media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives.

Reception Theory. Is a version of reader response literary theory that emphasizes the reader's reception of a literary text. It is more generally called audience reception in the analysis of communications models.

Research

Newspaper Research

Name: There are a few names that are used for newspapers such as the "Daily Mail" which suggests that the paper is published every day except for Sundays, other names such as the "Halstead Gazette" means that its an official newspaper that publishes lists of people in government, legal, military, or university jobs. A name that is frequently used is "Weekly" which is when the newspaper is published weekly instead of daily.

Price: The pricing of the newspaper depends on the newspapers name, Daily newspapers go from 50p-£1.20 and others such as the independent are £2.00. The price I wanted to set for my newspaper was in the range of 50p-80p.

Language used:There are a few different types of language that is used in a newspaper but for different categories, such as headlines which often use short words to make a impact and do not often include verbs or articles. In newspapers they often play with words to make the article look more exciting or to entice the reader,

Type of stories featured: The type of stories that are featured in an article range from promotional to factual, promotional stories are used to get the readers attention and help to support and endorse them into a product or project, the most common storied are factual stories that are reported mainly based on facts and these are the most common stories found in a newspaper.

Headlines:  The type of headlines that will be featured in my article will be up to date stories and events such as the Church Fate, and other events that are relevant to the area or around the area for the public to keep up to date. Other stories that will be in the newspaper will also be from around surrounding areas and locations to be more diverse and give more variety news headlines.

Features of a newspaper: One of the key features of a newspaper is a By-Line so who wrote the article, an introduction of the article such as what the headline is about or who about. Photographs and captions to describe the story better and a caption to explain it more in detail.

Comparison: Here are some existing newspaper's and their comparisons, the Halstead Gazette and Lynn news, the two newspapers have very different layouts and design as Lynn News website has less headlines while the Halstead Gazette has far more content and smaller headlines. The Halstead Gazette has a more simpler layout and is easier to navigate through, Lynn News layout is more spread about with content spread out across the page. The content in contrast with each other is different, as the Halstead Gazette has more serious news headlines and content while Lynn News has more of casual local event headlines with not so much interesting content, it does not bare any serious news.

Project Brief

Brief

The two first pages of an original local newspaper, together with two of the following options.

A billboard poster of the newspaper;

A radio advertisement of the newspaper;

Two hyperlinked pages from the paper's website